How accurate is Exposure Analytics platform?
Our goal is to provide a ‘pattern of movement’ with a target accuracy of +/- 10%. It is not possible…
18th April 2019
What is a ‘passing’ visit?
Any device that does not meet the engaged criteria can be classed as passing with EX sensors.
What is an ‘engaged’ visit?
An engaged visit refers to a visit to a physical location or site by a person or device, where the…
Can Exposure Analytics tell me the average visit duration at my stand, booth or popup?
Yes. Exposure Analytics takes the combined visit duration for all devices detected by all sensors at the event and divides…
Can Exposure Analytics tell me the average visit duration at my event?
Yes. Exposure Analytics takes the combined visit duration for all devices detected by all sensors at the event and divides…
How large an area does each sensor cover?
With EX sensors this is dependant on the environment and the positioning of the sensor. Apex coverage depends on the…
How many devices can the Exposure Analytics platform detect reliably?
So far we have successfully measured events with up to 200,000 simultaneous attendees. We are limited only by processing capacity…
Do sensors contribute to WiFi network traffic?
Our wifi sensors are completely passive. They do not transmit wifi traffic at all, only listen, and therefore they will…
How does Exposure Analytics distinguish between things like WiFi routers, point of sale terminals and staff devices?
Any devices detected prior to the event opening are placed into a ‘blacklist’ and are removed final analysis. Typically we…