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Our client, a major household name, was exhibiting at the most important event in their annual calendar. They appointed a prominent experiential agency to design, create and deliver a first-class immersive experience for their consumers.The ChallengeAs companies increase their experiential budgets, the pressure to prove return on investment grows. The [...]
Production Bureau supported their client, a leading technology company, with the delivery of a bespoke exhibition stand for the Adobe Summit 2019. Standout features were TV and media screens, displaying content and being used as presentation tools. Visitors were encouraged to engage with their client's content via a bespoke interactive [...]
Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal that one third of consumers have paid an admission fee to attend [...]
A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the experiential space. To be able to optimise experiences you need to understand [...]