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It’s natural to wonder what’s holding back an event from being even more engaging. Traditional live event metrics give us the numbers but visitor analysis goes deeper in order to tell us the human story behind them. It reveals not just where people go but helps us figure out [...]
Showing at an exhibition is a fantastic but overwhelming experience. That’s why we’ve put together this comprehensive exhibition checklist from our years of experience helping clients get the most from their exhibitions and trade shows. From choosing the right show to following up with leads afterwards, there's a heck [...]
Looking for experiential event statistics that prove the value of face-to-face marketing? Despite economic pressures worldwide, brands are increasing their investment in experiential marketing events - and the data shows us why. As experts in the world of event analytics, we’ve watched firsthand over the years as our clients, [...]
Are you looking to optimise your retail space or event layout? A retail heatmap could be the game-changing solution you need. By understanding footfall analytics, you can make informed decisions about your space utilisation and product placement strategies. Let’s get into the nitty-gritty of how they could work for [...]
Businesses who regularly show at exhibitions and trade shows know that among potentially hundreds of stands, it takes more to grab attention. That’s why we’ve rounded up 20 top experiential marketing examples to get your creative juices flowing. While experiential marketing events can come with a price tag, exhibitors [...]
Interactive Exhibitions At trade shows and conventions the most successful brands are the ones who create interactive exhibitions that inspire a buzz of enthusiasm. Every great stall will aim to generate such experiential events, but this takes time, money and months of preparation. To assist you in optimising your [...]
Using Foot Traffic Data Effectively Optimising the efficacy of your future event is key to its success. No process does this better than foot traffic data, a system that helps you measure the performance of your event using real-time technology. At Exposure Analytics, we make this process a breeze, [...]
Do you want to explore how people counting systems work? If you’re hosting an industry event or exhibition, footfall analytics tools are crucial for ensuring the success of events. At Exposure Analytics we’re here to explain what people counting systems exist, how they work and why they’re important. We’ll [...]
Are you looking for creative ideas for exhibition stands that will help increase your footfall and engagement? Coming up with something that makes you stand out from the rest is vital to your exhibition’s success. You want to increase visitor traffic and leave a lasting impression. We can help [...]