Services

Competitor Benchmarking

No more guesswork. Get accurate Competitor Benchmarking insights for your sector. Our Booth Scoring delivers hard data on competitor performance.

MediaTek display booth at a business expo

Staying ahead of the game

If you want to be at the top of your game, it’s not enough to measure your own performance in a silo – competitor benchmarking is a must.

But how to access accurate data, let alone for your sector and key competitors?

Introducing your solution

Competitor Benchmarking by Exposure Analytics

What is benchmarking?

Benchmarking is any type of direct comparison in order to gauge your performance. Competitor benchmarking means performing this comparison against your key competitors in order to identify the strengths and weaknesses of your offering.

This is how you know where you stand out and where to make changes in order to create a compelling offering that your clients will opt for over another.

Why is it worth investing in?

It’s a good question. Competition is a vital part of operating in any sector, although some more than others. In exhibitions, for example, where you’re vying for customer attention shoulder to shoulder with other providers, the competition can be fierce.

So how do you get ahead of the rest? Competitive benchmarking.

Booth scoring

So how can you see how you compare to other service providers at exhibitions and trade shows? At Exposure Analytics, we’ve created the ideal solution that utilises metrics from our unique event tracking sensor technology.

Rob Murdoch
MD, Exposure Analytics

“Benchmarking has been the most common request we have had and we struggled to see how we can provide this information without sharing clients results.

That’s why we came up with Booth Scoring.

Using the data we have collected on various aspects of the booth or activation performance we give a score out of 5.

Each quarter we will publish the average booth score across all our events and then annually we will reveal an average score based on the industry sector.

Now our clients can see how they are performing against their peers but also can compare year on year.”

How does booth scoring work?

Data Collection Across Events

We collect data from every event where our sensors are deployed, covering thousands of events annually and multiple booths at each event. This broad data collection provides access to an extensive pool of event tracking data.

Creation of a unique booth scoring metric

Leveraging this data, we’ve developed a unique metric known as booth scoring. This allows clients to understand their performance through a benchmark based on extensive knowledge of customer footfall and common booth interactions across various sectors.

Insights via the Dashboard

By opting into Exposure Analytics’ benchmarking data, you can gain insights through a personalised Insights Dashboard, providing a preview of potential data-driven revelations for your event performance.

Find out more

What can you gain from competitive benchmarking?

Analyse insights

Compare your year-on-year event metrics against industry standards to see your performance trajectory over time.

Improve performance

Use benchmark comparisons to zero in on areas in need of attention to find out where your booth or exhibit is letting you down.

Build campaigns

Develop targeted strategies based on benchmarking data to outperform industry averages from the get-go.

Patch issues

Pinpoint underperforming aspects of your events by benchmarking against top performers.

Influence strategies

Let benchmarking data drive your decision-making for future event planning and execution.

Optimise budget

Benchmarking helps you evaluate the ROI of your event presence, including more budget-heavy activations like experiential events.

Unity display booth at a business expo, with arm chairs and social area

Accurate competitor benchmarking data at your fingertips

Competitor benchmarking doesn’t have to be a guessing game.

With Exposure Analytics’ Booth Scoring, you can harness the raw power of big data to gain unparalleled insights into your event performance.

Our system crunches thousands of data points from events across various sectors, distilling this vast information into a clear, actionable score. This data-driven approach reveals not just how you measure up against industry standards, but also pinpoints precise areas for improvement.

Whether you’re fine-tuning your strategy or planning exactly how to outdo the competition, our robust benchmarking data provides the empirical evidence you need to build your strategies from.

Ready to reap the benefits of benchmarking? Try a free demo

If competitor benchmarking has struck a chord, our team is here to help you understand how our innovative technology can open the door to powerful insights. You can even get a taste of competitive benchmarking with a free demo.

Exposure Analytics

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