Our Ex Sensors detect smart devices that people carry. Apex detect people that walk under the sensors.

EX sensors use radio signal strength to estimate the approximate distance of a device. With Apex we can draw zones and count the people within them.

No, the only information gathered is that which is broadcast by the device as part of it’s WiFi discovery process.

No we don’t, all the data collected is GDPR compliant. We perform one-way encryption (hash), add a secret ‘salt’ and truncate the MAC address to completely de-personalise it. It can’t then be linked back to an individual. We take privacy very seriously, and our solution is not intended to track individuals, but instead to garner insight into numbers and movements of groups of people.

Having completed over 5000 events we are able to use our historical data to apply a coefficient that takes this into account.

Any devices detected prior to the event opening are placed into a ‘blacklist’ and are removed final analysis. Typically we set the blacklist period to be the 30 minutes prior to event opening but this can be customised for specific circumstances.

Our wifi sensors are completely passive. They do not transmit wifi traffic at all, only listen, and therefore they will not have a detrimental impact on wifi quality at the venue.

So far we have successfully measured events with up to 200,000 simultaneous attendees. We are limited only by processing capacity in the Exposure Analytics cloud platform and this scales automatically as this load increases.

With EX sensors this is dependant on the environment and the positioning of the sensor. Apex coverage depends on the height and number of Apex installed. Our team will work with you to calculate the number of sensors required.

Yes. Exposure Analytics takes the combined visit duration for all devices detected by all sensors at the event and divides this by the number of devices detected. This is then displayed as the ‘Average Dwell Time’ on the summary report page.

Yes. Exposure Analytics takes the combined visit duration for all devices detected by all sensors at the event and divides this by the number of devices detected. This is then displayed as the ‘Dwell Time’ on the summary report page.

What is an Engaged Visit?

An engaged visit refers to a visit to a physical location or site by a person or device, where the visit meets certain criteria for duration and proximity. The criteria for what constitutes an engaged visit is typically defined by the business or organization, and can be customized based on the specific goals and needs of the organization, or per people counter sensor. An engaged visit provides valuable insights into customer behavior and can be used to improve customer experience, marketing efforts, and overall operations.

In addition to the criteria for duration and proximity, engaged visits can also be affected by other factors such as device type, type of activity, location accuracy, and others. Information gathered from engaged visits can be used to better understand customer behavior, optimize marketing campaigns, and improve the overall customer experience. However, it is important to note that visit engagement data should be used ethically and responsibly, with respect for customers’ privacy and data security.

Any device that does not meet the engaged criteria can be classed as passing with EX sensors.

Our goal is to provide a ‘pattern of movement’ with a target accuracy of +/- 10%. It is not possible to provide 100% accurate data as the variables, especially in an event scenario, are significant. We are very confident in our data and if you compare our sample size with other methods we have a much higher ‘resolution’ of data.

Depending on the device used it can take from a few minutes to upto 30 minutes per sensor.

65mm x 56mm x 25mm for 4G sensor and PoE is smaller. Apex sensors vary depending on installation height, we can provide this information once the we know the parameters.

Apex requires Power over Ethernet (PoE). EX sensors can be powered via PoE, mains power or a battery pack for short periods.

Where possible we always recommend using hard wired internet access. Where not available, we provide sensors with inbuilt 4G connectivity. It’s important that the event space has 4G connectivity though. We also have 4G PoE routers for Apex.

We offer both indoor and outdoor weatherproof versions of our sensors.

We have various pricing models that we offer, tailored to meet your requirements.

The Exposure Analytics platform starts performing advanced analysis of collected data as soon as the event closes each day. The total audience size and number of sensors deployed at the event are the primary factors in the duration of the analysis. Even for very large events with audience size in the tens of thousands analysis is usually completed within a few hours. For a single sensor event analysis will usually be completed within an hour.

All reports are accessible via the Exposure Analytics online portal. Log in with your username and password any time to access your data.

Yes, Exposure Analytics currently supports printing of standard reports pages and additional exports in MS Excel format.

Yes, all customers are able to access data via our API. Please contact us to enable API access.

We take the security of the Exposure Analytics platform very seriously, all data is protected using multiple layers of authentication. Access to the databases that store event and personal data are only accessible by the Exposure Analytics application and personnel who have the correct credentials and secured VPN access to the Exposure Analytics cloud platform. All communication between the Exposure Analytics cloud platform and devices or users on the public Internet is encrypted and secured. Furthermore, the unique MAC address detected by our sensors is encrypted using irreversible methods before data is sent to the Exposure Analytics cloud.

Yes, please contact our specialist team, specifying that you are interested in a permanent installation.

We have measured activity in areas as small as a 3 metre radius with EX and even smaller with Apex.

No, you are charged for for the event or sensor hours. Ongoing access is included.

Yes, and if this is of interest we’d love to talk to you. We are actively seeking partners in markets across the world.

Yes, talk to us about your specific requirements.

No, we want all of our clients to benefit from our continuous development of Exposure Analytics. From the things that you don’t see, like more efficient database operations, to the more visible aspects such as new reports and user interface improvements. We do charge for custom features and integrations with other platforms are also available, please contact one of the team with your requirements.

At Exposure Analytics we take privacy seriously and ensure we comply with GDPR and The Data Protection Act 2018 regulations with regards to delivering our services.

A statement from The Information Commissioners Office (ICO) says that if “If the data is anonymised and is unable to be re-identified it is not subject to the requirements of the GDPR and Data Protection Act 2018 (DPA).”

We implement privacy by design; we will never share anonymized MAC address data with third-parties or create features that involve using data gathered to single out an individual.

If you require any further information about our data policy and GDPR compliance at Exposure Analytics, please contact DPO@exposureanalytics.com