FAQ's
At Exposure Analytics we take privacy seriously and ensure we comply with GDPR and The Data Protection Act 2018 regulations with regards to delivering our services.
A statement from The Information Commissioners Office (ICO) says that if “If the data is anonymised and is unable to be re-identified it is not subject to the requirements of the GDPR and Data Protection Act 2018 (DPA).”
We implement privacy by design; we will never share anonymized MAC address data with third-parties or create features that involve using data gathered to single out an individual.
If you require any further information about our data policy and GDPR compliance at Exposure Analytics, please contact DPO@exposureanalytics.com
No, we want all of our clients to benefit from our continuous development of Exposure Analytics. From the things that you don’t see, like more efficient database operations, to the more visible aspects such as new reports and user interface improvements. We do charge for custom features and integrations with other platforms are also available, please contact one of the team with your requirements.
Yes, talk to us about your specific requirements.
Yes, and if this is of interest we’d love to talk to you. We are actively seeking partners in markets across the world.
No, you are charged for for the event or sensor hours. Ongoing access is included.
We have measured activity in areas as small as a 3 metre radius with EX and even smaller with Apex.
Yes, please contact our specialist team, specifying that you are interested in a permanent installation.
We take the security of the Exposure Analytics platform very seriously, all data is protected using multiple layers of authentication. Access to the databases that store event and personal data are only accessible by the Exposure Analytics application and personnel who have the correct credentials and secured VPN access to the Exposure Analytics cloud platform. All communication between the Exposure Analytics cloud platform and devices or users on the public Internet is encrypted and secured. Furthermore, the unique MAC address detected by our sensors is encrypted using irreversible methods before data is sent to the Exposure Analytics cloud.
Yes, all customers are able to access data via our API. Please contact us to enable API access.
Yes, Exposure Analytics currently supports printing of standard reports pages and additional exports in MS Excel format.
All reports are accessible via the Exposure Analytics online portal. Log in with your username and password any time to access your data.
The Exposure Analytics platform starts performing advanced analysis of collected data as soon as the event closes each day. The total audience size and number of sensors deployed at the event are the primary factors in the duration of the analysis. Even for very large events with audience size in the tens of thousands analysis is usually completed within a few hours. For a single sensor event analysis will usually be completed within an hour.
We have various pricing models that we offer, tailored to meet your requirements.
We offer both indoor and outdoor weatherproof versions of our sensors.
Where possible we always recommend using hard wired internet access. Where not available, we provide sensors with inbuilt 4G connectivity. It’s important that the event space has 4G connectivity though. We also have 4G PoE routers for Apex.
Apex requires Power over Ethernet (PoE). EX sensors can be powered via PoE, mains power or a battery pack for short periods.
65mm x 56mm x 25mm for 4G sensor and PoE is smaller. Apex sensors vary depending on installation height, we can provide this information once the we know the parameters.
Depending on the device used it can take from a few minutes to upto 30 minutes per sensor.
Our goal is to provide a ‘pattern of movement’ with a target accuracy of +/- 10%. It is not possible to provide 100% accurate data as the variables, especially in an event scenario, are significant. We are very confident in our data and if you compare our sample size with other methods we have a much higher ‘resolution’ of data.
Any device that does not meet the engaged criteria can be classed as passing with EX sensors.
An engaged visit refers to a visit to a physical location or site by a person or device, where the visit meets certain criteria for duration and proximity. The criteria for what constitutes an engaged visit is typically defined by the business or organization, and can be customized based on the specific goals and needs of the organization.
An engaged visit provides valuable insights into customer behavior and can be used to improve customer experience, marketing efforts, and overall operations.
In addition to the criteria for duration and proximity, engaged visits can also be affected by other factors such as device type, type of activity, location accuracy, and others. Information gathered from engaged visits can be used to better understand customer behavior, optimize marketing campaigns, and improve the overall customer experience. However, it is important to note that visit engagement data should be used ethically and responsibly, with respect for customers’ privacy and data security.
Yes. Exposure Analytics takes the combined visit duration for all devices detected by all sensors at the event and divides this by the number of devices detected. This is then displayed as the ‘Dwell Time’ on the summary report page.
Yes. Exposure Analytics takes the combined visit duration for all devices detected by all sensors at the event and divides this by the number of devices detected. This is then displayed as the ‘Average Dwell Time’ on the summary report page.
With EX sensors this is dependant on the environment and the positioning of the sensor. Apex coverage depends on the height and number of Apex installed. Our team will work with you to calculate the number of sensors required.
So far we have successfully measured events with up to 200,000 simultaneous attendees. We are limited only by processing capacity in the Exposure Analytics cloud platform and this scales automatically as this load increases.
Our wifi sensors are completely passive. They do not transmit wifi traffic at all, only listen, and therefore they will not have a detrimental impact on wifi quality at the venue.
Any devices detected prior to the event opening are placed into a ‘blacklist’ and are removed final analysis. Typically we set the blacklist period to be the 30 minutes prior to event opening but this can be customised for specific circumstances.
Having completed over 5000 events we are able to use our historical data to apply a coefficient that takes this into account.
No we don’t, all the data collected is GDPR compliant. We perform one-way encryption (hash), add a secret ‘salt’ and truncate the MAC address to completely de-personalise it. It can’t then be linked back to an individual. We take privacy very seriously, and our solution is not intended to track individuals, but instead to garner insight into numbers and movements of groups of people.
No, the only information gathered is that which is broadcast by the device as part of it’s WiFi discovery process.
EX sensors use radio signal strength to estimate the approximate distance of a device. With Apex we can draw zones and count the people within them.
Our Ex Sensors detect smart devices that people carry. Apex detect people that walk under the sensors.
Glossary
| Term | Explanation |
|---|---|
| Total Visitors | All unique devices detected at the event within your zones. |
| Engaged Visitors (Directly Engaged) | Unique devices qualifying as engaged visits at one or more zones across the event. |
| Indirectly Engaged | Unique devices qualifying in the passing zone above the engagement threshold at one or more zones across the event. |
| Engaged Dwell | The average visit duration for all engaged visits at the event within your zones. |
| Passing Visitors | Unique devices detected that do not qualify as engaged visits. |
| Returning Engaged Visitors | Unique devices qualifying as engaged visits at one or more zones across the event that have returned on multiple days. |
| Total Returned Visitors | Unique devices detected that have returned on multiple days. |
| Dwell Time | The average duration of a stay for all unique devices, passing and engaged, detected at the event within your zones. |
| Brand Reach | Average visit duration for all devices multiplied by average dwell time for all devices. |
| Dwell Time Distribution | A drill-down view of average dwell time showing the count of visitors divided into time buckets according to the time spent in the space. |
| Blocklist | A period of time where any devices detected will be omitted from reports. This is useful to exclude devices from your reports that are not visitors, such as staff devices or POS systems. All devices detected between a blocklist’s start time and end time will not be counted in analytics reports. |
| Customer Journey | A Sankey Diagram showing point of entry at the booth and the ability to track journeys from sensors. |
| Booth Score | The EA way of benchmarking your booth and it's performance. |
| Impressions | All non unique devices detected within sight of your booth. |
| Conversion Ratio | How many visitors converted from passing to engaged engaged/total visitors x 100. |
| Weather | This is the weather for the location of your event. |
| Heatmap | This shows density of devices around the sensors. |
| Treemap | This shows percentage of devices around the sensors. |
| KPI | Key Performace Indicators you can supply us to add to your event. |
| Coefficient | This is used to allow for visitors with multiple devices, visitors with no device and visitors with wifi turned off ad is a percentage. |
| Event Download Options | This shows the user the ways they can download the data. |
| Event Report | A PDF of the Summary Data. |
| Event AI Report | An AI enhanced PDF of the Summary Data. |
| Print Page / Save as PDF | This allows you to print or export the summary page as a PDF. |
| Passers by | Non unique devices that pass by the booth. |
Questions? We are here to help.
Ready to see how Exposure Analytics can elevate your event and visitor insights? Get in touch with our team to explore how our powerful data tools can transform your event performance.