Case Study: Made in America Festival
In 2015, TOURtech came to us to help capture and analyse the movement of festival goers at the Budweiser Made in America Festival.
They were struggling to achieve accurate event figures for the festival, including how people moved around the site, how long they spent in certain areas, and which food and sponsor areas were the most popular.
Their sponsorship deal and food/merch sales were vital to the financial success of the Made in America event and so this footfall information was key to evaluating and planning follow-up live events. In the past, organisers had to rely on unreliable anecdotal reports and the general buzz of a space.
We put an end to that uncertainty. Our EX Sensors allowed us to accurately pinpoint the movements of any users that attended the event with a smartphone (up to 90% of attendees). From there, we could track exactly which zones were most popular and how long visitors spent there.
By the end of the festival, TOURtech had extensive access to event data to take away with them for future live and experiential events. Want to see the results? Check out the case study from Made in America backed up by our in-depth graphs and heat maps.