IBC Event - Exposure Analytics

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Get your free demo

Let our event analytics technology help you measure your IBC 2019 event space.

Let our event analytics technology help you measure your IBC 2019 event space. Our award-winning high-tech solutions have helped major global brands and agencies measure over 3000 events, giving them more accurate, deeper insights and helping them improve Return On Marketing Investment.

Simply complete the form for your free demo of Exposure Analytics measurement capabilities

Discover what you can measure at IBC 2019
See for yourself how easy it is to capture reliable, easily accessible data at IBC 2019
Understand how your data can support smart marketing decisions and justify ROMI
Your demo will be carried out with one of our Exposure Analytics solutions specialists who can answer any questions you may have there and then
This demo will be 100% tailored to your needs
Any time from Monday to Friday 9am to 5pm, we’ll find a time that fits around your busy schedule

How our team of experts will help you measure your IBC 2019 event space

Preparation

Our team of analytics experts will spend time understanding what you want to measure at IBC 2019 as well as advising you on other metrics available through our state-of-the-art sensor system. Based on your data requirements, our team will scope out which sensors are required as well as determining their optimal placement on your stand to give you the best measurement of footfall and visitor engagement. This will allow you to capture the data that will help you assess your stand’s performance at IBC 2019 and optimise it for future exhibitions. We will also work with you to formulate an install plan as well as getting you set up on your events dashboard.

Activation

During the IBC 2019 event you will be able to use mobiles and tablets to access your Exposure Analytics dashboard, accessing real time data from the sensors. You will be able to measure visitor footfall around your stand as well as the levels of visitor engagement to help you determine not just how many visitors engaged with your brand, but how visitors engaged with your brand. Based on this data, you can measure the value of the event and also adjust the set up of your event space and staffing to encourage better results.

man using the Exposure Analytics dashboard

Activation

During the events the clients are able to use mobiles and tablets to access their Exposure Analytics dashboard, accessing real time data from the sensors. Clients can measure visitor footfall around their stand as well as the levels of visitor engagement to help them determine not just how many visitors engaged with their brand, but how visitors engaged with their brand. Based on this data, our clients can measure the value of the event and also adjust their space and staffing to encourage better results.

Consolidation

After IBC 2019 has finished you will be able to conduct more in-depth analysis of the data and join it together with data from other sources at the event (e.g. a market research survey that you may have conducted). You can then use the insights gleaned using our solutions to plan improvements to various elements of your event for better performance in the future – the design of the stand, for example, to optimise the flow of visitors, or altering messaging based around demographic data. This information is will also support you in justifying and securing future event budgets.