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Successful Summer ExperientialAs summer draws to a close we wanted to look at some of the experiential activity that caught our eye over the last few months.2LK - CannesWhere better to start than Cannes, a destination made for sunshine and memorable experiences. 2LK, one of the experiential agencies we work [...]
We were so pleased to read the Event Technology Award shortlist, and are delighted to say that our sensor technology for event analytics has been shortlisted for five awards.They are:Best Technology Partnership with SaleStratusSaleStratus is a lead capture app used by exhibitors to easily save the details of people they meet. [...]
Brand experiences are now a central part of a successful marketing strategy. Budgets for experiential marketing continue to grow, even when other areas are experiencing cut backs according to IPA Bellwether and econsultancy. Event Marketer also reveal that one third of consumers have paid an admission fee to attend [...]
Our second Learning and Fine Dining event was a huge success. Some fantastic guest speakers and an amazing meal made it a day to remember.We heard from Adam Parry in conversation with James Dickson first, discussing how Event Tech Live uses Exposure Analytics to make the best use of their [...]
A 2018 survey found that the most exciting opportunity for Chief Marketing Officers is optimising their customer and brand experience (Understanding Customer Engagement by emarketer, May 2018). A key area for developing brand experience is in the experiential space. To be able to optimise experiences you need to understand [...]
Would you like to know more about measuring the success of your experiential activity, or evaluating your exhibition presence? How about doing it in the beautiful Bafta HQ, followed by fine dining in a Michelin star restaurant? Last year we hosted our first event and it was a fantastic day. [...]
We are delighted to announce the launch of our new Apex system which will deliver precision footfall counting at events and exhibitions with 99% accuracy. Apex offers the ability to cover areas as small as one metre squared. Clients asked us for extra detail about how their customers enter, [...]
We’ve got a busy week of preparations ahead of an even busier week coming up! We will be deploying over 70 sensors for our clients at Mobile World Congress. Amongst others, we’re delighted to be partnering up with Shelton Fleming and 2LK once again so they can assess the [...]
We’re fascinated by the annual Super Bowl and the hype and fantastic experiential marketing that surrounds the game. We love taking a look at the range of activations taking place and the way that brands use the festival to engage with consumers. Last year’s favourites from Minneapolis included Nickelodeon, [...]