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Hafele, a furniture fittings company used Exposure Analytics to assess their attendance at the 2018 Kitchen and Bathroom Show. Like many exhibitors, our client was looking for an independent, objective way to demonstrate the return on investment of attending a major trade show. Exposure Analytics was deployed to capture vital data to show the number of visitors, their movement around the stand, engagement rates, and dwell time. The Challenge Working out the value of attending a large scale exhibition is difficult, but the pressure to calculate return on investment is growing. The Kitchen, Bedroom and Bathroom Show only takes place once every two years, and Hafele had doubled the size of their stand from 2016, so being able to calculate the impact of the event was really important. Our client had previously measured attendance and interest by the amount of promotional literature given away and scanning attendee badges. They also use discounts and voucher activations to determine levels of engagement, but felt that these figures were only part of the picture and it was hard to know how many people had actually seen their stand and engaged with it. For evaluating and planning future events, they relied on gut feel for busy times, managing staff numbers, and assessing popular parts of the stand. The Solution Exposure Analytics provided clear data showing the number of passing visitors, the percentage who engaged with the stand, the average dwell time of those who stopped, routes taken around the stand and the flow volume. Discreet sensors [...]

eForce is Olympia London’s commercial IT arm. The prestigious venue hosts large-scale exhibitions, conferences and product launches. The Challenge Exhibiting companies and exhibition organisers are often demanding clients. With tightened marketing budgets, businesses are looking harder than ever to prove return on investment at large exhibitions. Exhibition organisers want to create successful events that attract repeat clients and measurable success. As the IT function for the venue, eForce wanted to support organisers and their customers in getting the best value in exhibiting at Olympia London, and to encourage organisers to make Olympia London their first-choice venue. The Solution Exposure Analytics worked with eForce to create a product to offer to exhibition organisers and exhibiting companies. The ‘eBox’ service took the event analytics information to the next level, by using Exposure Analytics technology to capture visitor flow and dwell information. The Data Anonymous data collected from individual phone Wi-Fi signals reveals the number of visitors and dwell times across the exhibition space, allowing clients to build an accurate picture of engagement with their stands. The Results The data reveals interesting intelligence for events – showing which seminars were well attended, the hotspots around catering outlets and the dwell times at each stand. For multi-day exhibitions the eForce team are able to compare data for each of the days. In one case the fourth day of an event was clearly more poorly attended than the rest – data to clearly show the drop off in visitor numbers is invaluable for advising event organisers and their [...]

As an event technology company, Event Tech Live is a key event for Exposure Analytics each year. We’re keen to meet new clients, catch up with our current customers, and find out more about the latest developments in the industry. The Challenge We attend Event Tech Live annually; it’s the only trade show we take a stand at. This year we invested in a new stand, and were keen to be able to see what impact it had compared with last year. For the first time in 2018, Event Tech Live ran over two days instead of just one, so we were also curious about whether the new two-day format would make a difference to visitor numbers or interest levels. We wanted to know what the footfall was around our stand, how many people stopped to find out more, how did they feel about our stand, and how does this compare to previous years? The Solution To be able to assess how we did at Event Tech Live we put ourselves in the position of one of our clients. We used our own technology including Aperture cameras and also a brand new version of Exposure Analytics. We were able to capture a huge amount of data to help us to understand what had happened at the event and how we had performed. Recent improvements to our platform have meant that it's even easier to compare events from year to year or venue to venue. The Data So what did the data tell [...]

Shelton Fleming works with brands around the world that are seeking to reach a B2B audience. They produce summits, forums, roadshows, exhibition booths, customer centres, product showcases and brand activations along with film and digital content. The Challenge Agencies want to do their best for their clients, but it is hard to measure the impact of experiential activity. When agencies produce exhibition and event stands they need to be able to assess their work and good agencies are always looking for ways to improve and enhance their services. Shelton Fleming are working to develop an internal engagement score for their projects to share with clients to be more insightful and able to design better for the brands they support. To do that, they need accurate data from the events and exhibitions they produce work for. In the past we have used surveys and tracked the use of interactive screens as well as investigating the use of beacons to track downloads; difficult, particularly with new data protection rules. The Solution Exposure Analytics offers a passive data capture tool used by Shelton Fleming. It can show the flow of people past a stand or activity and engagement numbers - so it’s easy to see the impact. Heat maps and data analysis highlight busy times and specific locations by day and by hour. Thanks to the data captured, Shelton Fleming can provide clients with more insight and together they can start to look at the return on investment for events and exhibitions. Shelton Fleming want [...]