Hafele – Case Study
Hafele, a furniture fittings company used Exposure Analytics to assess their attendance at the 2018 Kitchen and Bathroom Show. Like many exhibitors, our client was looking for an independent, objective way to demonstrate the return on investment of attending a major trade show. Exposure Analytics was deployed to capture vital data to show the number of visitors, their movement around the stand, engagement rates, and dwell time. The Challenge Working out the value of attending a large scale exhibition is difficult, but the pressure to calculate return on investment is growing. The Kitchen, Bedroom and Bathroom Show only takes place once every two years, and Hafele had doubled the size of their stand from 2016, so being able to calculate the impact of the event was really important. Our client had previously measured attendance and interest by the amount of promotional literature given away and scanning attendee badges. They also use discounts and voucher activations to determine levels of engagement, but felt that these figures were only part of the picture and it was hard to know how many people had actually seen their stand and engaged with it. For evaluating and planning future events, they relied on gut feel for busy times, managing staff numbers, and assessing popular parts of the stand. The Solution Exposure Analytics provided clear data showing the number of passing visitors, the percentage who engaged with the stand, the average dwell time of those who stopped, routes taken around the stand and the flow volume. Discreet sensors [...]