Would you like to know what's really working out in the field? "The Science of Experience" series will be used to share valuable insights gained from experiential and event marketing campaigns across the world. In the 6 months since we started deploying Exposure:EX on experiential activations we have noticed a number of patterns emerging that we believe will be really helpful to experiential marketing professionals everywhere.
The first post in the series will be "The party factor. Why your engagement numbers are better than you think".
If you have any ideas for posts, questions you'd like us to investigate or would like to contribute please contact jeremy at forgesp dot com.