Our Exposure Event Analytics platform has been in operation throughout the year at a range of indoor and outdoor events. Among these were an established rock festival, an up and coming dance music festival and a high profile art fair. Exposure features reports on average dwell time, attendee flow and heatmapping. We are also able to analyse what devices people are using. And one thing is clear, no matter what the sales charts say the cool kids' love affair with Apple products continues.
*Market share data is from Comscore's MobiLens report for USA. We used this as the three events we examined were all in the USA.
As the audience age drops so does the percentage of Apple devices. You can draw any number of conclusions from that but the percentage difference in mean income for these groups will be wildly different than device ownership. The kids will make sacrifices to own an iPhone and people who can drop $20,000 on a limited edition print probably wouldn't think to buy anything else.
It's apparent that even though the overall market share data points to a growing share for Samsung and others Apple still maintains a large customer base in the affluent, younger demographic that attends music and art events.