Measuring the success of your event

Rob Murdoch was a guest on the Event Industry News podcast recently.

He talked about 

  • Our work at over 1000 events with brands and agencies
  • How stand holders can evaluate their performance at events
  • How we measure engagement levels of activations, stands, and events
  • How to decide if you should return to an event or exhibition
  • How do you know if you've got the right stands and layout at your event or exhbition?

and more.  It's well worth listening to for any event professionals, marketing mangers, and conference organisers.